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Written once, live everywhere: automated publishing for the EDI Awards

We built one pipeline that takes a post from written to live on the site and out to three social channels, each with its own artwork, on a schedule.

Written once, live everywhere: automated publishing for the EDI Awards

We have built a single publishing pipeline for the Tees Valley EDI Awards that takes a post from written to live on the website and out across Facebook, Instagram and LinkedIn, each with its own artwork, on a schedule.

Every post is written to a fixed SEO standard and gets a featured image and a matching social graphic, composed for it from the client’s own event photography, rotating through five layouts so the feed never repeats itself. A person still reviews what goes out; nobody opens WordPress to publish it.

Read the full case study.

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